Building awareness for your business is no cake walk. But hey, you can make it easy if you do the groundwork and create a strong foundation.
And one of the key players that helps your business turn heads while turning profits is your 90-day marketing plan.
Why 90 days? Well, in my experience of working with 200+ 6-7 figure businesses, that has been the sweet spot for
a. taking action without procrastination
b. seeing the effects play out
c. pivoting fast if you need to switch things up
Ready to create yours?
1. Understand why you’re creating this plan
Understanding why you’re doing what you’re doing in your business can be a game changer and take a lot of the pressure off.
Here’s why: your business is unique and you should avoid the “shoulds” of entrepreneurship or copying your competition to actually be known as a giant in your space.
So think about it – are you creating your marketing plan to
- Create brand awareness?
- Conduct market research?
- Announce a new product or service?
2. Get crystal clear on your goals
Now that you understand the “why,” it’s time to get clear on “what” you want to achieve on that particular front.
Here’s my tips to create crystal clear marketing goals
- Make sure they’re aligned with your brand vision, values, and beliefs
- Make sure they’re measurable and achievable
3. Know who you’re marketing to
This seems like a “duh?!,” but you’ll be surprised how many businesses only scratch the surface of their audience profiles.
If you’re creating a 90-day plan to conduct market research, make sure you pick a clearly defined segment. You should already have an idea of who you want to sell to and goal in this phase to gather specifics about your audience’s preferences.
If you’re creating a plan for brand awareness or to launch a new product/service, make sure you have the following info under your belt:
- What does your audience value?
- How can you link it with your offer?
- What are they trying to push away?
- What are they trying to pull towards themselves?
4. Pick your platform(s)
Ever had a SNAFU moment where you planned to meet up with your friends at a cool new restaurant but the group got divided and ended up in different places?
Yep, your marketing plan will fail to gain any traction if you’re talking to the wrong people.
So make sure you pick the right platform(s) to deliver the goods.
5. Create your success metrics
Remember what I said about setting measurable and achievable goals up top?
Well, now it’s time to create your success metrics to track your daily, weekly, and monthly wins.
This is so you exactly know what’s working (so you can do more of it) and what’s not (so you can change things up).
6. Have a content creation and content repurposing plan
Now that you’ve laid the ground work, it’s time to solidify your efforts with the right content.
- Take stock of the type of content you’ll need for each platform
- Schedule a day or week to batch create your content
- Want to keep going full steam? Keep your eyes open for repurposing opportunities. Sure each platform has its nuances of content consumption, but that doesn’t mean you have to come up original content for each platform.
7. Automate and deploy
After creating your content plan – check out what you can automate.
- Do you need to create a lead magnet and a welcome sequence? Research the best platform for your business stage and needs (Our top picks are ConvertKit and ActiveCampaign)
- Want to schedule your content so you can kick back and relax? Go ahead and choose your scheduler (Planoly and Later are pretty cool)
- Need to link some apps to track your success metrics? Check out Zapier.
The idea is to get more done without getting your hands burned.
What was your biggest takeaway from this post? Let’s chat in the comments!